USA, 20th century advertising
    The 20th century saw the growth of the "brand" phenomenon.  The old model of "Mr. Smith's delicious comestibles" was replaced by a package that included a product line with a name and a logo.  See this, think that, then, hopefully, buy it.  Kind of a pavlovian type response.  Over time it seems to be worth the effort, but in the long run, well, we shall see, won't we?

USA, c. 1910, soda pop labels, Unc, set of 3, $7.50 sold

Bob Reis
POB 26303
Raleigh NC 27611USA
phone: (919) 787-0881
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